FIND OUT HOW OUR
ECOSYSTEM WORKS FOR YOU.

HERMANN’S draws strength from the many different groups involved in developing and progressing food innovations. We find each group’s value and offer them our ecosystem as a tool to get to where they want to go. It’s what makes us unique. On this page, we show you how you can get involved and what value we can offer your specific group.

What best describes your role regarding food?

Innovators like you will shape the food landscape in the next decade.

You might be an entrepreneur or scientist creating new food products, technologies, apps, or ingredients with a healthy and sustainable future in mind. You might be a visionary chef or blogger showing that better eating habits are possible and delicious.

If you are working towards a good future of food, we want to talk to you.

It doesn’t matter which of the countless niches and sectors is yours. We are building HERMANN’S to unite all innovators, industry leaders, retailers, and consumers into one community. Why? Because we strongly believe that it will take a new and collective mindset to change our food system for the better.

You bring your mind, we take care of the rest.

To start a continuous conversation with innovators, we have laid the groundwork for some useful free services that could help you expand your business. We are assembling a large network of contacts that might be of help to you. And we are creating multifunctional spaces and a community as your innovation playground.

So what exactly is our goal here?

We are a daughter brand of a large corporate company. Essentially, we are the food industry’s pleasantly futuristic sidekick. We want to create opportunities for you in exchange for some of your expertise. Through a culture of honest and fair partnerships, we hope that innovators and industry can learn from each other and grow to understand the consumer of the future. Hopefully, we can even build products and services together.

OUR FREE SERVICES FOR INNOVATORS

Strategic Consulting

Our network includes strategists, financial professionals, and brand experts. If there is an area in which you could use some assistance, we are here to support you. Things like optimizing processes or building a coherent brand strategy should not stop you from achieving your goals.

Event
Spaces

Our community spaces, like HERMANN’S Berlin, are based on the concept of sharing. Take over the restaurant, do supper clubs, shoot content, test products and, in return, provide ideas and insights as a guest expert for industry projects.

Industry Introduction

Change happens when great products become available to everyone. To achieve that, we connect you and experienced industry leaders who can provide the structures needed to help your business grow and scale to serve larger markets and wider audiences.

Innovator Introduction

Great minds think alike and stimulate each other. This is why we value getting you together with other forward thinkers who might be innovating in a completely different field than you, but whose expertise might prove invaluable. Join us and let us connect you.

Global
Audience

We are communicators. We can make your story tangible for the world, let new people try your product, or feature you as a speaker on our media partners’ channels. You could even become a regular contributor and publish your vision of future food on our platform.

Deniz Ficicioglu

Brand & Innovators
Contact me now
We, the food industry, are facing new challenges.

HERMANN’S is a subsidiary of the German biscuit manufacturer Bahlsen. We believe that food is the sector in line for the next wave of innovation, which will result in massive shifts to our markets. There will be winners and losers.

Solving this takes more than an agency, a consultancy, or a startup.

With HERMANN’S, we have built an autonomous vehicle to anticipate and understand changes before they pass us by. Innovation is at its most dynamic when it is progressed in networks, across industries, and in direct discourse with tomorrow’s consumer. Our ecosystem is designed to do just that, without compromise.

Let’s not only look at what new companies are doing.

Grasping the numerous economic, scientific, and social elements that shape demand takes more than relying on accelerator programs: We continually scan what chefs, bloggers, scientists, media companies, institutes and, yes, startups are innovating. We work with these innovators in an inclusive, collaborative, honest, and open ecosystem.

Use our innovation vehicle.

The world’s food innovation landscape is its own world. The rules are constantly changing, and strategic value is abundant but scattered, hidden in niches, and thus rarely visible to industry. We have built a team that lives in and understands that world, and hence knows its rules, language, and key players. Our value proposition is simple: We help you find innovation, tailored to your strategic needs.

OUR SERVICES FOR INDUSTRY

Ecosystem
Introduction

This one is free: Come and meet our team, let us walk you through our strategy, show you the mechanics of our innovation ecosystem and the possibilities of our event space, and explain, from a corporate point of view, how we are building an innovation vehicle specifically designed for the food industry.

HERMANN’S Takeover

Building an innovation hub for your own company is a high-risk challenge. We have the solution. Use us. Exclusively hire the HERMANN’S team for 2–4 months. Add your delegates and boost your brand’s innovation. Get our know-how, networks, events, and structures – assets that normally take years to establish.

Innovation Workshops

A: We host and lead innovation workshops with your team, tailored to your company’s strategic direction. By inviting diverse guests from our network, you are introduced to new perspectives on your core business. B: Part of our team joins your innovation workshop to add our perspective.

Reports /
Trend Journeys

A: We screen the food landscape according to your needs and curate reports for you, as is common in the tech industry. B: We organize trips for your decision makers to get first-hand insights of buzzing cities’ accelerators, food and retail concepts, new companies, bloggers, chefs, and cultural trends.

M&A
Consulting

Based on your strategy, we globally screen for matching startups and start building relationships and trust. Our strengths are early identification of investment targets and post-merger integration. Moreover we work with external partners to guide you through due diligence and negotiations.

Robert Albrecht

Business Development
Contact me now
New demands call for new USPs.

Retailers like you have a huge impact on consumption trends. By making “organic” the world’s last big food trend to hit shelves, retail achieved an initial, successful glimpse into the future. It was great news. Yet, it has already ceased to be a differentiator. In a market where retail concepts are barely distinguishable, brands are struggling to attract tomorrow’s increasingly potent consumers with new USPs. Future shopping behavior will not be decided by price alone, but by added values like health, nutritional content, and sustainability.

Your window for being an early mover is not shut yet.

Some companies have already started inventing true future food products, but they have yet to gain access to many large markets like Europe. So far there is little incentive for them to do so as the retail landscape is still fragmented and unwelcoming. Furthermore, they are just the beginning of a wave of new innovation in food that has not yet fully taken shape. It is essential for retailers to adapt to these new developments as early as possible. HERMANN’S is here to make sure you can.

“Free from” becomes “Full of.

We are starting an exciting journey. We want you to come along. Many of the products, sales concepts, and agricultural and industrial practices that have not changed for decades will be challenged to the core. The evolution of consumers will lead away from the “free from” tags on consumption goods towards “full of newly discovered and truly healthy ingredients.” Sustainability and ethical demands will force production to adapt. Somewhere, tomorrow’s products are in development. We can find them for you.

What HERMANN’S can offer to retailers looking to get ahead.

Through our roots in the food industry, we are well aware that retail is a core part of the food value chain. Availability is one of the greatest drivers of change, and also one of the most competitive segments. We believe that those creating new products should engage in a conversation with retailers much earlier than they usually do. By joining our ecosystem and taking advantage of our services, you can enter a new level of collaboration and exchange between retail, innovators, industry, and consumers. This exchange will be beneficial to all, and help you determine what products truly hold promise.

OUR SERVICES FOR RETAIL

Ecosystem
Introduction

This one is free: Come and meet our team, let us walk you through our strategy, show you the mechanics of our innovation ecosystem and the possibilities of our event space, and explain, from a corporate point of view, how we are building an innovation vehicle specifically designed for the food industry.

Market
Gateway

Join forces with us to bridge the gap between promising innovator brands of the world and your European retail structures. Let us help you design and promote a unified entry channel for product owners to approach you, simplifying processes and enabling you to be the first to exclusively sell them.

Product Beta Testing

Find out how the market reacts: Use us to directly test food innovations. We will assist you throughout the whole process, from finding the right products to feature, to launching and piloting them, to collecting the data of how they perform.

Innovation Workshops

A: We host and lead innovation workshops with your team, tailored to your company’s strategic direction. By inviting diverse guests from our network, you are introduced to new perspectives on your core business. B: Part of our team visits you, and joins your innovation workshop to add our perspective.

Reports /
Trend Journeys

A: We screen the food landscape according to your needs and curate reports for you, as is common in the tech industry. B: We organize trips for your decision makers to get first-hand insights of buzzing cities’ accelerators, food and retail concepts, new companies, bloggers, chefs, and cultural trends.

M&A
Consulting

Based on your strategy, we globally screen for matching startups and start building relationships and trust. Our strengths are early identification of investment targets and post-merger integration. Moreover we work with external partners to guide you through due diligence and negotiations.

Meike Foerster

Business Development
Contact me now
If the food you want just isn’t there yet…

We know how you feel. In fact, this is why we founded HERMANN’S. As conscious consumers who want products to be healthy, delicious, and climate-friendly, we are all still having a hard time, as such products are either expensive or don’t even exist at all. At the same time, we watch ourselves – mankind – continue down food paths that lead nowhere. The problem is: Often we don’t have a choice. Yet. HERMANN’S was started by a group of people who cannot stop thinking about what could be done to change this. If you are reading this, there is a good chance that you are just like us. Great that we’ve found each other.

It’s time for you to enter the conversation.

The good news: You are part of a group of early adopters that we believe will shape new eating habits. This gives you the power to inspire new products by telling the people who make them what you want. We invite you to find out about and test new things, and no matter where in the world you are we would love for you to make your voice heard through us. Read up on the latest developments we share, take part in the discussion, find out about incredible new things to eat, and help yourself and the people around you to live a healthier life.

Why we want you to be part of our journey.

It’s no secret: HERMANN’S has strong ties to the food industry, and we will use them to create better food. Knowing the complexity of the food system and the things that are broken, we have decided to approach challenges in an open and inclusive way. We want to share our knowledge and our discoveries, test new products with you, and hear your opinion on everything. We would love for you to write about your experiences and become a contributor on one of our media channels. It would be great if we got to know one another.

Use HERMANN’S to impact the future of food.

Giving you direct ways to take part and influence what happens next in food is very important to us. While we would like to point out three options for you to engage, there are of course many more ways to become part of our journey. For one, we hope you will enjoy our articles and discuss them with friends and family. You can also always contact us, drop by HERMANN’S Berlin, interact through our social media accounts, try the ingredients we discover, and share new things you find with us. Explore – and let us know about it.

WAYS FOR YOU TO CONTRIBUTE

Guest Authorship

We are very interested in different points of view on food from different people all over the world. Through our cooperation with some large media outlets, we can bring your writing to a broad audience. If you would like to write for us, please contact us so we can go over the details and team up.

Beta Testing

"He was a bold man that first ate an oyster" is one of our favorite quotes. We try new things, and hope you do too. HERMANN’S Berlin, for now, is the easiest way to get into testing with us. But if you regularly tell us about the new things you try, there is a good chance we will also send you products or invite you.

Experts Club

If you are more than curious and really into food, you can join this selected group. Fill out our contact form and tell us a little bit more about yourself. As a club member, you will be able to access special events and tell us your opinion on a range of food topics, and we can recommend you as an opinion leader to the food industry.

Laura Jaspers

Co-Founder
Contact me now

Interested in what we are doing?

Contact us now